What the vets have to understand if they really want a product... Let's face it, the price is justified. That's why, for me, the service you guys have provided me, what you guys enabled me to do is justify to myself. If you were to ask me when I started, is this something I'm going to do? I would have said no way. Right? But as I grew, I said, "Hey. Now I have the revenue. I know this is something I want to focus on. It's something important." And that's when I dove in and I couldn't be happier.