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Your practice’s mission, values, and culture are connected to the core beliefs of the practice owner. Key staff members, such as your practice manager and your marketing specialist, will need to understand, demonstrate, and adhere to these standards as they run your business and model behavior to other staff. Your mission, values, and brand need to come from the top, and they need to be reinforced as daily guiding principles in your veterinary practice. ...

  “Content is king!”...

People learn in many different ways, and we need to present our recommendations to them via different methods if we’re to provide the best veterinary care. This is true of diagnosis information, treatment options, medication doses, follow-up needs, and so much more. Let’s explore how my veterinary staff at The Drake Center for Veterinary Care provides digital, paper, and verbal information to educate their pet owner clients....

While the marketing team may handle the most obvious day to day marketing, everyone who plays a role in your customer’s journey also plays a role in marketing - even if their role isn’t so obvious. By encouraging your team’s participation in marketing, you will be able to leverage your entire team’s strengths and existing client relationships to improve your clients’ experience and relationship with your practice....

By Harley Orion, CEO...

You have probably heard at some point in your veterinary career that responding to negative reviews is a good business tactic. It allows you to take control of the narrative, manage your reputation, and maybe most importantly, allows you the opportunity to turn around a disgruntled consumer and rebuild a relationship. However, because of all the time and energy it can seem to take to reply to a negative review, businesses often overlook the positive reviews. Why should you respond if customers are happy? Why do they need your attention? ...

By now, you’ve probably already outlined a few personal goals you’d like to achieve in the upcoming year. Why not set some for your business as well? The team at GeniusVets has a few ideas that will help you market like a genius in 2019....

Local pet owners have a lot to consider when choosing a veterinary practice to care for their beloved pets. Whether they see your PPC ads, click your social posts, or find your website in Google results, their journey to you is likely to include a check of what other pet owners are saying about your business. They’re going to check your online reviews....

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By Harley Orion, CEO ...

Dr. Jinny obtained her B.S. from UCLA in 2000 and VMD from PENN in 2004. Since becoming a house call vet after Dr....

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It can be tough seeing things through someone else’s eyes, especially when it comes to your marketing, and particularly your website. However, focusing on just a few key components can transform your website from a confusing mess of information into a well-organized marketing machine.   ...

At Bluebonnet Animal Hospital, we are building on a legacy of providing the best available veterinary care in south Austin beginning in 1972....

At Bluebonnet Animal Hospital, we are building on a legacy of providing the best available veterinary care in south Austin beginning in 1972....

At Bluebonnet Animal Hospital, we are building on a legacy of providing the best available veterinary care in south Austin beginning in 1972....

First, let's identify. There are four different types of allergies we see....

The key thing with allergies is keeping it as dust-free as possible because we see many people with household issues with house dust, dust mites, m...

As far as getting a bath at home goes, it is up to you....

First, get rid of the fleas. It's pretty simple....