How Veterinary Practices Can Use Social Media to Attract DVMs and Vet Techs
When most veterinary practices think about social media, they think about marketing to pet owners: posting adorable puppy photos, reminding clients about flea prevention, and sharing holiday hours. But here's a thought that too many clinics overlook... Your social media isn't just for attracting new clients, it's also one of the most effective ways to attract top-tier veterinarians, vet techs, and support staff.
Why? Because odds are your next great hire is probably researching your clinic online, especially social media, before they ever send a résumé. They might even find the job posting on your social media!
Social Media as Your Talent’s First Impression
Think about it: if you were considering a new job, you'd want to see what life is like inside the clinic. Prospective DVMs and techs want to know what it feels like to be part of your team. They're not just looking for job postings; they're looking for clues on what type of culture is happening within your walls.
Your social channels are a living portfolio of your practice's culture. A page filled with nothing but appointment reminders might tell clients when to visit, but it tells prospective staff absolutely nothing about whether they'd want to work there.
On the flip side, a page that reflects the positive atmosphere, teamwork, and professional pride speaks volumes.
What Veterinary Talent is Looking For in a Position
Veterinary professionals are looking for more than just a paycheck. They're looking for:
- A supportive culture
- Opportunities for professional growth
- A healthy work-life balance
- Shared values around animal care and client communication
Your social media can answer that question if you use it intentionally and strategically.
5 Ways to Use Social Media to Attract DVMs and Vet Techs
1. Showcase Your Team Culture
Post moments that reflect what it's like to work in your clinic, bring those moments you see daily with your team to life. That could mean:
- Birthday celebrations or work anniversaries
- Photos from team outings or your monthly team meetings
- Posting "Meet the Team" spotlights with fun facts and quotes
- Highlighting staff milestones like certifications or promotions
When job seekers see a genuine sense of camaraderie and support, they're more likely to envision themselves fitting in.
Genius Tip: Use Instagram Reels or TikTok for quick, upbeat "day in the life" videos of a tech or veterinarian. These resonate with both clients and potential hires.
2. Feature Staff Testimonials
Nothing is more persuasive than hearing from the people who already work for you. Film short video clips of team members talking about:
- Why they joined your practice
- What they love most about their role
- How they've grown professionally since joining
- Their favorite memory or client story
Keep it casual and authentic, like a friendly conversation happening at the reception desk when two team members are getting to know each other.
3. Highlight Your Commitment to Growth
Veterinary professionals want to keep learning. Show how you invest in your team's growth:
- Post photos from conferences, lunch-and-learns, or training days
- Share educational opportunities you've offered or sponsored
- Celebrate the certifications and advanced skills your staff earn
This not only attracts ambitious professionals who will grow with your clinic but also reassures clients that your team is committed to excellence and continuously takes the steps to grow as the industry grows.
4. Demonstrate Work-Life Balance
Burnout is a huge concern in today's workforce, especially in the veterinary industry. Use social media to show that you prioritize your team's well-being.
- Share stories of flexible scheduling wins
- Post about mental health awareness initiatives
- Highlight team activities outside of work, like volunteering or group hobbies
Potential hires want to see that your clinic takes it seriously to ensure your team has a healthy work-life balance and is supported in a healthy, happy environment.
5. Show How You Interact with Clients and Pets
The way your team engages with pet owners online says a lot about how they'll be supported in their roles. Share examples of:
- Compassionate client communications
- Educational posts that empower pet parents
- Moments where staff go above and beyond for patients
When prospective hires see that your culture of care extends to both animals and humans, they'll be more eager to join.
Tailoring Your Recruitment Content by Platform
Different platforms attract different audiences, and when you are looking for potential staff, they are going to digitally "stalk" you to understand who you are before an interview. Here's where to focus:
- Instagram: Reels showing team life, transformations, and fun moments. Perfect for younger job seekers and vet techs.
- Facebook: Photos, longer captions, and community involvement posts. Great for experienced professionals in your area.
- LinkedIn: Professional wins, CE events, and leadership insights. Ideal for attracting DVMs and specialists.
- TikTok: Trend-based, lighthearted clinic life clips. A fun way to connect with the next generation of veterinary staff.
Why This Works (and Why You Should Start Now)
Recruitment is more than just posting an opening when you need to hire someone. It's about consistently building an "employer brand" so that when a position does open, the right people are already excited about an opportunity.
By using social media to showcase your practice culture year-round, you:
- Build a pipeline of interested candidates
- Reduce hiring time when roles open
- Attract professionals who are already aligned with your values
In other words, you stop hiring strangers and start hiring future teammates who already know and love your clinic.
GeniusTip: Make sure you are checking your GlassDoor reviews and encourage your team to post.
Your Next Step
If you've only been thinking about social media as a client acquisition tool, it's time to broaden your strategy. Start with one post a week dedicated to showcasing your team, your culture, and your commitment to growth.
Not sure how to make it happen? We can help. At GeniusVets, we help veterinary practices craft social media strategies that attract both loyal clients and loyal staff.
Book a free Marketing Health Exam and let's build a plan that makes your practice the clinic everyone wants to join and never wants to leave.