The GeniusVets Show with Dr. Robert Gribble

Welcome to the GeniusVets Show for veterinary practice owners and industry pros. At GeniusVets, it's our mission to help veterinary practices thrive, and this webinar and podcast supports that mission by giving a platform to the best and brightest minds in the veterinary industry, where we identify challenges facing veterinary practices today, discussing ideas, insights, and solutions that practice owners need to know about. If you like today's show, that's something we'd love to know. Feel free to send an email to [email protected] And make sure to check out the wealth of resources available to veterinary practices at

Join us as we talk with Dr. Robert Gribble, owner, veterinarian, and practice manager of Vets of East Texas.

Key Takeaways

  • Dr. Gribble achieves very high per veterinarian production levels by having high staff support ratios (up to 10-14 staff per vet)
  • This allows vets to focus on higher revenue-generating activities while staff handles other tasks
  • Vets may need to accept a lower percentage commission (e.g. 15% instead of 20%) to fund the additional support staff
  • Building out detailed website content on services like dental care for dogs/cats can drive more client visits

Trends - Flat or Declining Visit Counts

  • Many areas seeing flat or negative invoice/visit count growth post-COVID
  • Theories: COVID dog ownership boom fading, economic pressures reducing expendable income
  • Driving visit counts should be a major focus

Threats - Economic Pressures & Expendable Income

  • As expendable income shrinks, veterinary spending (seen as non-essential) declines
  • Offering financing options like CareCredit may help counter this

Opportunity - Increasing Per Veterinarian Production

  • Dr. Gribble's vets produce $1M+ annually by leveraging very high support staff ratios (10-14 staff per veterinarian)
  • This allows vets to focus solely on the highest revenue-generating activities
  • Requires moving away from the 20% production pay model to fund additional staff
  • 15% of much higher production can exceed 20% of lower production in dollars

Next Steps

  1. Explore having Dr. Gribble present his "Million Dollar Veterinarian" talk as a webinar
  2. Focus on building out service content pages (e.g. dog dental care) to drive website traffic/visits
  3. Ensure practice is consistently producing 10 minute video interviews weekly to populate service pages

It's no secret that the past two years have been a roller coaster ride for veterinary practice owners. But the truth is right now is the greatest opportunity of your lifetime to grow and strengthen your veterinary practice for years to come.

Business goes in cycles. These cycles have peaks and valleys.

Right now, we're at a peak. But at some point, there will be a valley.

Smart and successful business owners find a way to build a bridge to get from peak to peak. So that they never have to climb out of a valley. Now is the time for you to build your bridge.

What is that bridge? It's an investment.

Investing in your operations, getting your staff well aligned, and delivering a higher level of customer service. Are you looking to attract doctors and staff? Do you want to make it easier than ever to deliver a higher level of customer service? To attract clients who are ready and willing to follow your advice and will happily pay whatever you charge?

The key to all of this is truly understanding the processes people go through leading up to, during, and after their interactions with your practice.

How do doctors and staff find and evaluate you before applying? What is the complete customer journey for your clients? And how can your practice better support these people in every step they take?

Knowing the answers to these questions and implementing strategies to support them can be transformational to your veterinary practice, leading to increased workplace satisfaction, happier clients, and significantly higher profit margins.

GeniusVets has proven to be an industry leader in helping veterinary practice owners take their businesses to the next level in all of these ways and more. GeniusVets offers many incredibly valuable resources, that can help you grow and strengthen your veterinary practice that are completely free of charge, along with professional services that strongly outperform every other company in their space.

If you've not yet scheduled your free consultation and demo with GeniusVets, we would strongly recommend that you do so now. It might be one of the best things you do for your business this year.