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Facebook Likes for Veterinary Businesses: Thumbs Up or Thumbs Down?

By Shannon Pecora, MA, Marketing Manager

How do you measure Facebook success for your veterinary practice page? Chances are your first instinct is to check the number of Page Likes and post likes you have. More likes, more fans, more business, right? Those are interesting metrics to track, but there is a lot more to the story.

Making a Love Connection: Social Media Marketing for Veterinarians
You’re nervous, but excited at the same time. You want to make the best impression, and you’re cautiously hopeful that this is a match made in heaven. Nope, you’re not meeting a stranger for a first date. You’re using Facebook, Twitter, or Instagram to educate and market to local pet owners!
Your New GeniusSite: From Start to Forever Staying New!
When you decide that the GeniusVets Evidence-Based Marketing platform is right for your veterinary practice, it can seem daunting to think of the design and build process for your new website. But once you see the roadmap, from Kickoff to Launch and beyond, you’ll see how easy it really is to launch your new GeniusSite. And, of course, you’ll have the support of the GeniusVets team the entire way!
5 Tips to Get New Vet Clients Through Instagram
How do you leverage Instagram marketing for your veterinary practice? Check out our 5 hacks for getting your practice noticed on Instagram, and with persistence, converting your followers into new clients.
2018 PSI Business Symposium - That's a Wrap!


This July, the GeniusVets leadership team had the wonderful opportunity to present at the 2018 PSI Business Symposium, helping practice owners and staff understand how to plan, implement, and measure marketing efforts that have been proven to work for the growth of clinics across the country. We asked attendees of the Symposium what they thought about the event this year; here is what they had to say:


Is it Possible to Rank Higher Than #1 in Google?
By Jake Byrnes, Marketing Optimization Specialist Until recently, the only way to position your website above the number one ranked search result was to invest in Google AdWords Search ads, which allow you to pay to have your website show up at the top of the search engine results page (SERP) for specific keywords you define. However, with the ever-evolving search landscape and Google continually announcing new features to the SERPs, there are now more ways than ever to feature your website higher than the standard organic results.