Skip to main content
The Power of Polls: Using Facebook to Reach, Engage with, and Learn from Local Pet Owners

By Judy Brown, Client Success Manager

Over the past few months, you have probably noticed some interesting changes on Facebook, including their reimagined polls. Whether you have used them before or not, using them now has some great benefits, including how creative you can get with them.

Why Facebook Polls Work

Let’s be real, who doesn’t love answering questions about themselves?!

Oops! 6 Social Media Mistakes for Veterinary Businesses to Avoid

By Shannon Pecora, MA, Marketing Manager

If you have a personal social media account or two, chances are that you’ve posted something that you consider a mistake. Maybe you posted a statement with a typo, or maybe you “fat-thumb” liked something that you actually wholeheartedly disagree with. As a result, you had someone poke a bit of fun at you, or you might have attracted full-on trolling. When this happens on your personal accounts you get to explain yourself and your true friends are likely to quickly forget.

How Veterinary Practices Can Promote Local Events on Social Media
By Brandi Dupre, Director of Operations and Gabrielle Seltzer, Social Media Manager   As a local business, your practice can thrive on participation within your community. Holidays, dedications, and other celebrations are often occasions for local events where your veterinary practice may have the opportunity to build bonds and grow the business.
What are New Clients Looking for in a Veterinary Website?
It can be tough seeing things through someone else’s eyes, especially when it comes to your marketing, and particularly your website. However, focusing on just a few key components can transform your website from a confusing mess of information into a well-organized marketing machine.   
Facebook Likes for Veterinary Businesses: Thumbs Up or Thumbs Down?

By Shannon Pecora, MA, Marketing Manager

How do you measure Facebook success for your veterinary practice page? Chances are your first instinct is to check the number of Page Likes and post likes you have. More likes, more fans, more business, right? Those are interesting metrics to track, but there is a lot more to the story.

Making a Love Connection: Social Media Marketing for Veterinarians
You’re nervous, but excited at the same time. You want to make the best impression, and you’re cautiously hopeful that this is a match made in heaven. Nope, you’re not meeting a stranger for a first date. You’re using Facebook, Twitter, or Instagram to educate and market to local pet owners!