Skip to main content
Your Website: The Key to Winning the "Consideration" Stage of the Customer Journey

By Harley Orion, CEO

As we continue through the customer journey, we now arrive at the Consideration Stage and your practice’s website.  Your website is a crucial part of the journey, and today, virtually every potential client will stop by there at some point.

Do's and Don'ts: What Pet Owners Should See on Your Social Media When Considering Your Vet Practice
When a potential new client is checking out your social profile, you want them to move from considering you as their veterinarian, to actually booking an appointment. Let’s take a look at the top 3 social platforms for veterinarians and break down what a potential new client should see (and what they shouldn’t see) when they explore your pages. 
How Veterinary Receptionists Turn First-Time Callers into Lifetime Clients

By Michele Drake, DVM, Chief Veterinary Officer and Shannon Pecora, MA, Marketing Manager

Phone calls may be considered the lifeblood of a veterinary practice. The majority of appointment, medication refill, and other requests will come via your phone lines. Often, receptionists will speak to clients -- and potential clients -- more than any other member of your team. Phone inquiries are the perfect opportunity to build and reinforce strong bonds, and that all starts with an amazing first impression.

Clearing up the smoke and mirrors about “custom websites”
There are a lot of articles out there that will tell you the pros and cons of "template websites" versus "custom websites".  Often this discussion misses the point due to a lack of clarity on what these terms really mean in practice. But, to be truly invested 100% in the marketing of your veterinary practice, you’ll a site that lets you "get under the hood" and be a part of the creative process. The ideal solution is not a "template" OR a "custom website" but rather a customized platform that lets you contribute – without learning any complicated new tools.
How Veterinary Practices Can Use Social Media to Raise Awareness in Their Local Area
The majority of Americans use social networks to make connections -- both personal and business connections.On social, your messages can even reach the friends and followers of anyone who likes, comments on, or shares your posts. By knowing which strategies to use on social media, you will be able to build local awareness for your veterinary hospital. 
Referral Marketing and New Client Acquisition
Referral marketing, also known as a word-of-mouth recommendation, is considered one of the most powerful AND cost-effective tools for growing the new client base of a veterinary practice. However, creating a steady stream of referrals is something that does require some elbow grease and thoughtfulness, and it can be boosted by the use of evidence-based strategies. It is always easier to get a new client if that person was referred by a friend, family member, or existing client. This is why referral marketing should be an integral part of any business owner’s sales or marketing strategies.