There are a lot of articles out there that will tell you the pros and cons of "template websites" versus "custom websites".  Often this discussion misses the point due to a lack of clarity on what these terms really mean in practice. But, to be truly invested 100% in the marketing of your veterinary practice, you’ll a site that lets you "get under the hood" and be a part of the creative process. The ideal solution is not a "template" OR a "custom website" but rather a customized platform that lets you contribute – without learning any complicated new tools.

The majority of Americans use social networks to make connections -- both personal and business connections.On social, your messages can even reach the friends and followers of anyone who likes, comments on, or shares your posts. By knowing which strategies to use on social media, you will be able to build local awareness for your veterinary hospital. 

Referral marketing, also known as a word-of-mouth recommendation, is considered one of the most powerful AND cost-effective tools for growing the new client base of a veterinary practice. However, creating a steady stream of referrals is something that does require some elbow grease and thoughtfulness, and it can be boosted by the use of evidence-based strategies. It is always easier to get a new client if that person was referred by a friend, family member, or existing client. This is why referral marketing should be an integral part of any business owner’s sales or marketing strategies.

Much of what we do at GeniusVets focuses on reaching your dream clients digitally, though there is still tons of value in engaging with potential clients face-to-face. In this article we will focus on the best ways to use local events to ensure that your practice is seen as a local fixture in the community, as well as build general awareness for your business. This way, when your services are needed, people will have already engaged with your brand. In turn, they are more likely to take the next step of looking you up online, and then ultimately book an appointment. 

PPC stands for Pay-per-click, which is a form of online advertising that charges you every time someone clicks on your ad. In its basic form, it’s pretty simple right? However, the term PPC has evolved to encompass more than just simple pay-per-click ads. There are a number of different platforms, each with their own ad types, targeting options, and many other intricacies you should know before jumping in with both feet.

What a week it was!!!

The GeniusVets co-founders partnered with PSIvet to bring our “Independent 2020” workshop to Orlando this January. We provided insights and strategies -- backed by real, measurable evidence -- for how the independent veterinary practice can use a powerful combination of culture, branding, and digital marketing to not only survive in a climate of consolidation, but also steadily grow.