By Shannon Pecora, MA, Marketing Manager
How do you measure Facebook success for your veterinary practice page? Chances are your first instinct is to check the number of Page Likes and post likes you have. More likes, more fans, more business, right? Those are interesting metrics to track, but there is a lot more to the story.
By Harley Orion, CEO
The pace of change in digital marketing can be incredibly fast. And this isn’t just in the realm of technology. Sometimes, change comes as we better understand what all users of the Internet need. So we're always looking to improve our platform and services to support our clients – and the pet owners they help. One trend we’re following is an increase in concerns about “ADA Compliance” on websites.