By Michele Drake, DVM, Chief Veterinary Officer and Shannon Pecora, MA, Marketing Manager
Phone calls may be considered the lifeblood of a veterinary practice. The majority of appointment, medication refill, and other requests will come via your phone lines. Often, receptionists will speak to clients -- and potential clients -- more than any other member of your team. Phone inquiries are the perfect opportunity to build and reinforce strong bonds, and that all starts with an amazing first impression.