By Harley Orion, CEO
As we continue through the customer journey, we now arrive at the Consideration Stage and your practice’s website. Your website is a crucial part of the journey, and today, virtually every potential client will stop by there at some point.
By Michele Drake, DVM, Chief Veterinary Officer and Shannon Pecora, MA, Marketing Manager
Phone calls may be considered the lifeblood of a veterinary practice. The majority of appointment, medication refill, and other requests will come via your phone lines. Often, receptionists will speak to clients -- and potential clients -- more than any other member of your team. Phone inquiries are the perfect opportunity to build and reinforce strong bonds, and that all starts with an amazing first impression.