Twitter is one of the easiest social platforms to use; plus it’s fast-paced and exciting. When you have major marketing platforms like Facebook and Instagram established, Twitter can be a fun and useful addition to your social playbook. But, as you’ve no doubt heard, careless Tweets can create a lot of negative fallout. So, before you start using Twitter, let us help you with best practice tips, along with a list of common mistakes to avoid.

It’s the most wonderful time of the year, a time where your clients are wrapped up in the joys of the magical holiday season. Between family get-togethers, travel, and shopping, pet parents are less likely to have their pets’ health top of mind. The good news is incorporating festive content into your social media and digital marketing can help you stay on your clients’ radar during the hustle and bustle of the holiday season. Join us as we explore the best ways to be festive on your vet practice’s social media outlets. 

By Gabrielle Seltzer, Social Media Manager and Jake Byrnes, Director of Optimization It is no secret that highly visual content is one of the best ways you can capture the attention of your followers. In fact, according to research, social media posts that feature infographics generate 3 times more engagement than plain text posts. There are many applications for infographics within a veterinary practice and a myriad of benefits stemming from the use of infographics in your online marketing efforts.

As we head into the holidays, I’d like to take a moment to acknowledge what we’ve achieved together, and thank every one of you for the role you’ve played in helping to transform veterinary marketing.

We’re very grateful that you’ve entrusted the marketing of your practice to us, and we will continue to push ourselves to deliver the most effective, evidence-based marketing strategies available in the industry.

By Shannon Pecora, MA, Marketing Manager

Clarity in communication is vital to your work as a veterinarian. Whether you're giving discharge instructions to clients or prescription doses to your technicians, choosing just the right words is critical to ensure that you are understood. The health and safety of your patients is your top priority, and clear communication helps you safeguard those pets.

By Michele Drake, DVM, Chief Veterinary Officer

As the owner-doctor of The Drake Center for Veterinary Care, I have to find ways to make my practice stand out. We’re in an incredibly competitive area: Encinitas, California, right on the coast where everyone wants to live. It’s beautiful and popular, but that means there are a lot of veterinarians here.