As we head into the holidays, I’d like to take a moment to acknowledge what we’ve achieved together, and thank every one of you for the role you’ve played in helping to transform veterinary marketing.
We’re very grateful that you’ve entrusted the marketing of your practice to us, and we will continue to push ourselves to deliver the most effective, evidence-based marketing strategies available in the industry.
By Shannon Pecora, MA, Marketing Manager
Clarity in communication is vital to your work as a veterinarian. Whether you're giving discharge instructions to clients or prescription doses to your technicians, choosing just the right words is critical to ensure that you are understood. The health and safety of your patients is your top priority, and clear communication helps you safeguard those pets.
By Michele Drake, DVM, Chief Veterinary Officer
As the owner-doctor of The Drake Center for Veterinary Care, I have to find ways to make my practice stand out. We’re in an incredibly competitive area: Encinitas, California, right on the coast where everyone wants to live. It’s beautiful and popular, but that means there are a lot of veterinarians here.