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ADA Compliance and Your GeniusSite

By Harley Orion, CEO

The pace of change in digital marketing can be incredibly fast. And this isn’t just in the realm of technology. Sometimes, change comes as we better understand what all users of the Internet need. So we're always looking to improve our platform and services to support our clients – and the pet owners they help. One trend we’re following is an increase in concerns about “ADA Compliance” on websites.

Veterinary Client Retention is Just a Text Away
Phone calls and texts are widely-used to confirm veterinary appointments, and widely valued by pet owners who appreciate the helpful reminders. But these methods of communication can do so much more for patient health and client retention. Service and followup appointment messages belong in the realm of smartphones; after all, 97% of Americans use text messaging! So if your practice implements a system to contact pet owners on their cell phones with patient progress and recheck messages, then you have a great chance of reaching nearly every single one of your existing clients in order to retain them.
5 Tips to Retain Your Veterinary Clients Using Social Media
If your veterinary practice is like most, you spend a lot of energy and thought on how to bring new clients into your hospital. Once a new client has finished their first appointment, it is important to continue to nurture that relationship in order to build trust and boost client retention.  Social posts are one of the best ways to keep fun and engaging messages in front of your clients and help keep you top of mind. In fact, recent studies show that the average person spends 142 minutes browsing social media every single day. Are you showing up? 
Encourage Repeat Website Visits AND Repeat Office Visits with Veterinary Blogging
Along with your website service pages, social posts, and physical handouts, you can use blogging as a far-reaching educational tool. Provide local pet owners with high-quality and engaging information that is accessible any time and anywhere. This will motivate your clients to consistently turn to your website for the tips and advice they need to care for their best furry friends every day - and it will keep them coming back to your practice, too.
Information and Guides that Boost Client Compliance for a Lifetime of Great Pet Care
Let’s say a husband brings the family dog to an appointment, and then later at home, his wife has questions about your findings and recommendations. At this point, we don’t have the client or patient in the exam room anymore. How can we be sure that he relays the information exactly? The answer to that is also key to developing bonds and retaining good clients: information, handouts, and guides.
How Can Your Veterinary Practice Implement Forward Booking to Help Retain Clients?
One of the most significant things you could do to change the financial situation of your veterinary practice is to commit to forward booking. This is true of new, smaller clinics as well as established, multi-doctor practices. Forward booking is an automatic step toward client retention, particularly for your newest clients. A forward-booked appointment is a strong signal of intention to visit your practice again.