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Take Control of Your Veterinary Practice Brand

By Harley Orion, CEO

A brand is more than just your logo or your signage. A truly authentic brand grows from your core values, mission, and culture. And then it expresses everything you do as an organization, from marketing to staff recruitment, and everything in between.

The Marketing Strategy that is Helping Independent Veterinarians Outperform Larger Corporate Chains

By David Hall, Chief Strategist

What is marketing? If you go back just a couple decades, most veterinarians considered marketing to be unethical. Even today, most veterinarians have a real distaste for marketing. Mention the word "promotions" to a veterinarian and they will almost certainly think you're talking about the advertisement of discounted services. In truth those are very antiquated ideas. They are examples of bad marketing, and they have been very harmful to the veterinary industry.

Guiding and Growing Your Veterinary Business with Your Mission, Values, and Culture
Your practice’s mission, values, and culture are connected to the core beliefs of the practice owner. Key staff members, such as your practice manager and your marketing specialist, will need to understand, demonstrate, and adhere to these standards as they run your business and model behavior to other staff. Your mission, values, and brand need to come from the top, and they need to be reinforced as daily guiding principles in your veterinary practice. 
Bonded Clients Help Your Veterinary Practice Attract New Clients via Social Media
Part of the strength of digital marketing -- and social marketing -- is that it opens up avenues for two-way communication. You don’t just broadcast a flat message to everyone in your community; instead, you can hold full, helpful, engaging conversations with local pet owners. In terms of building advocacy for your practice, you need to communicate well with existing clients in ways that help you “show off” to prospective clients.
Conversations with Happy Clients: Online Reviews are the New Word-of-Mouth Marketing
You have probably heard at some point in your veterinary career that responding to negative reviews is a good business tactic. It allows you to take control of the narrative, manage your reputation, and maybe most importantly, allows you the opportunity to turn around a disgruntled consumer and rebuild a relationship. However, because of all the time and energy it can seem to take to reply to a negative review, businesses often overlook the positive reviews. Why should you respond if customers are happy? Why do they need your attention? 
GeniusVets at AAHA’s 2019 Connexity Conference

We enjoyed good luck on Friday the 13th this September: we got to participate in AAHA’s 2019 Connexity conference! As part of AAHA’s Strategic Alliance Program, we met with some great people from AAHA-member practices at our table, and we even got to be part of the conference app. Plus, our Chief Strategist David Hall was a real-life resource in the “Human Library.”